The tourism business has critical effects on itself as well as in different areas, for example, hospitality, administration and assembling industry and the financial movement of a country all in all. Tourism has progressively turned into an extremely huge and dynamic division in creating segment like Bangladesh. Any nation of the world can win remote cash through tourism industry particularly utilizing advertising of their chronicled places, normal magnificence places. Thus, Ahsan manjil is vital as visitor goal.
To take this tourism goal to universal level, foundation advancement, appropriate administration and showcasing is basic. Tourism promoting is an indispensable push to make a positive connection between the visitors and the tourism association’s interests for voyagers’ definitive fulfillment. Visitor fulfillment fundamentally relies upon three essential parts, to be specific: transport, district and settlement (Marahatta and Kshetri, 2012).
At display, travelers are more worried about security, wellbeing, natural issues, and nature of administrations, accessible data and costs instead of going by a place without legitimate earlier data. Separation is certifiably not a major hindrance to visit a place any more, while accessible data and marking of the goal is more imperative. Tourism and transportation are firmly related as a component of making long haul financial development and advancement.
In spite of having heaps of possibilities, the tourism business of this nation is booming gradually. Forty years have gone of Bangladesh’s tourism and hospitality industry, yet the service sector is in a sprouting situation contrasted with its nearby nations. It isn’t well-known as a tourist goal in the worldwide marketplace. Traveler’s landing quantity of Bangladesh is very little and the speed of holiday business development isn’t exceptionally encouraging. The direct contribution of Travel & Tourism to GDP was BDT427.5bn (USD5,310.4mn), 2.2% of total GDP in 2018 and is forecast to rise by 6.1% in 2019, and to rise by 6.2% pa, from 2018-2028, to BDT824.0bn (USD10,235.7mn), 2.1% of total GDP in 2028.
Travel & Tourism total contribution to GDP was BDT850.7bn (USD 10,567.4mn), 4.30% of GDP in 2018, and is forecasted to rise by 6.4% in 2019, and to rise by 6.8% pa to BDT 1,753.1bn (USD21, 777.6mn), 4.6% of GDP in 2028.
Bangladesh is lingering behind in advancing its own vacation spots’ through ad and electronic media while its neighboring nation’s center to a great extent around that. As Bangladesh isn’t too outstanding as a traveler goal in the worldwide market.
The principle point of this paper is to discover and investigate the general present situation of tourism in the Ahsan Manjil of Bangladesh, and discover what measures could be actualized to enhance its present condition and create Ahsan Manjil as a worldwide tourism goal with the participation of Travel agencies & tour operator of Bangladesh.
Today practical experience and research work is as much essential in academic education that enables someone to be successful business executive especially in the competitive business environment. In order to gather knowledge and experience regarding the business and economy, the business students have to submit course report for the successful completion of their course.
This report has been prepared to make a study on the “The role and contribution of Travel agencies and tour operators in promoting an emerging tourist destination: A study on Ahsan Manjil as part of the fulfillment of course required for the completion of the M.B.A program of Faculty of Business Studies of University of Dhaka.
The report was prepared under the supervision of Prosanjit Saha, Asst. Professor, Department of Tourism and Hospitality Management, University of Dhaka. I am very much thankful to him for assigning me such types of project work. I would like to add that this report is completely confidential and prepared with a view to expose the theoretical and practical exposure and knowledge.
The main aim of this research is to critically analyze and evaluate the role and contribution of Travel agencies & Tour operators in promoting an emerging Destination like Ahsan Manjil.
The general objective of report is to discover role and contribution of travel agency and tour operator in tourism economy of Ahsan Manjil, present condition of the marketing and promotion, the tour operator’s contribution to tourism industry in Bangladesh according to global situation, role and contribution in promoting Ahsan Manjil to the local and global tourists.
This study is to provide an overview of learning during the thesis Program and fulfill the thesis requirement. This study may be helpful to the travel agencies and Tour operators, different market research firms as well as firms who are looking for creating strong brand and attracts their customers. It will help them to fulfill the strategic gap, customers need and re-position their brand properly. The objectives behind this report are mentioned below-
- Main Objective:
Prepare a thesis report on the stated topic and applying the facts that has been assembled throughout the thesis Program.
- Specific Objectives:
- To analyze the significance of tourism in Ahsan Manjil.
- To study the existing tourism facilities and opportunities in Ahsan Manjil.
- To find out the role of Government organizations, travel agencies & tour operator in promoting Ahsan Manjil.
- To detect the difficulties and boundaries of marketing & publicity actions undertaken by the above mentioned organizations.
- SWOT analysis of Ahsan Manjil.
- To find problems in growth of Tourism in Ahsan Manjil.
The focal limitation of this study is the limits of resources, access and time. The choices of sampling method depend entirely on the resources available.
- Time Limitation: Very limited time was one of the most faced obstacles while preparing this report. The duration of preparing the full report in nearly three month, which is very insufficient to understand about the tourist expectations and their perceptions. Due to time shortage, details of many aspects of the travel & Tour operators have to ignore in this report.
- Place Limitation: It is not possible to reach everyone as well as all people to collect the information.
There isn’t adequate and required auxiliary, social, political and monetary improvement in the tourism area in Ahsan Manjil, however there is no ailing in the normal assets of the territory. The infrastructural issue in Bangladesh tourism industry can be overwhelmed by giving appropriate preparing and making productive also, talented labor to be work in the business. Another real issue that should be concentrated on is doing appropriate reputation of the visitor goals and apportioning proficient spending plan to build up the characteristic and infrastructural offices (Tuli, 2014).
Ahmed (1987) found that despite all the efforts and measures of the government and other concerned private agencies, the industry has not yet “taken off’, got a solid footing and given a real sense of direction towards its development. Pannell KerrForster Associate’s report (1988) mentioned that the comfort, services, and management of tourism firms in Bangladesh are all below the level expected by the international tourists and the foreign community residing in Bangladesh. It has suggested the Bangladesh Parjatan Corporation (BPC) to prepare itself in playing its proper role as a national tourism organization and facilitator of tourism development. Hasan (1988) recognized inadequate activities of the tourism industry in Bangladesh and emphasized the government’s role to identify the potential tourist spots, build an infrastructure, and expand the existing services and facilities. Hasan (1992) again blamed that Bangladesh, in comparison to other South Asian countries, has failed to develop its tourism as yet and attract a sizeable number of tourists to visit the country, though it is endowed with different tourism attractions. He recommended for planning necessary strategies aiming at the potential markets and avoiding aimless policies to develop mass tourism at the initial stage of development. Patwari (1993) realized that it would be very difficult and expensive to develop tourism in Bangladesh with the present state of technology and limited resources. He then advocated for the development of natural attractions and local traditions based on tourism in Bangladesh.
Hossain and Firozzaman (2003) mentioned that though tourism industry and its market have grown phenomenally worldwide, there is no significant growth and development of tourism in Bangladesh. But they expected that, even within the existing infrastructure and facilities, there are still a lot of scopes of tourism development in Bangladesh if necessary policy framework supports the industry. Siddiqi (2003) blamed that there is a big gap between what all the successive governments promised and what they actually did for tourism development in the country. Many of the existing literatures reviewed above clearly indicate that the tourism industry in Bangladesh has not yet stood on a solid footing. Many reasons are there for the backwardness and underdevelopment of this industry.
A tour operator
sometimes combines tour and travel components to form a vacation. They prepare
itinerary. The staple common example of a tour operator’s product would be a
flight on a charter airline and a transfer from the flying field to a building
and thus the services of a district representative, all for one price. Niche
tour operators would possibly target destinations, e.g. Italy, activities and
experiences, e.g. skiing, or a mixture thence. The initial raison of tour
operational was the matter of constructing arrangements in far-flung places,
with problems with language, currency and communication. The looks of the net
has crystal rectifier to a speedy increase in self-packaging of holidays.
However, tour operators still have their ability in arrangement tours for those
who do not have time to undertake in holidays, and target big cluster events
and conferences like conferences or seminars. Also, tour operators still exercise
effort power with suppliers (airlines, hotels, completely different land
arrangements, cruises, etc.) and influence over completely different entities
(tourism boards and different government authorities) thus on create packages
and special departures for destinations otherwise powerful and high-ticket to
travel to the direct contribution of Travel to gross domestic product reflects
the ‘internal’ disbursement on Travel (total disbursement inside a specific
country on Travel by residents and non-residents for business and leisure
purposes) in addition as government ‘individual’ disbursement – disbursement by
government on Travel services directly connected to guests, like cultural (e.g:
museums) or recreational (e.g: national parks).
The direct contribution of Travel to gross domestic product is calculated to be according to the output, as expressed in National Accounting, of tourism-characteristic sectors like hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with tourists. The direct contribution of Travel to gross domestic product is calculated from total internal disbursement by ‘netting out’ the purchases created by the various tourism industries. This live is according to the definition of tourism gross domestic product, laid out in the 2008 tourism Satellite Account: counseled method Framework (TSA: RMF 2008).In several developing countries, tourism is wide accepted as how to contribute to economic development, job opportunities and foreign revenues. Because of these factors tourism worldwide has developed chop-chop within the last decades. The benefits of tourism and therefore the live examples from completely different elements of the planet encourage countries with adequate resources to seek out out the ways that of conducting efforts aiming property during this space as a result of property are often simply connected to most types and scales of tourism activities and environments. On the opposite hand, tourism in developing countries is additionally thought of as a growing environmental concern attributable to its have an effect on seasonality, lack of appropriate infrastructures and coming up with. The travel agencies square measure outlined as a firm qualified to rearrange for travel-related retail services on behalf of varied tourism trade principals. Analyze of current literature shows that there square measure several studies restricted on travel agencies in an exceedingly regional space. Alternative studies have additionally investigated many completely different aspects of travel agencies, like data technology desires, travel agent’s role in family decision-making, advertising methods, the simpler use of relationship promoting and therefore the choice attributes of travel agencies.
‘Tour operators and agency could play a really necessary role as coordinators and packagers of varied destination- centered travel services. It’s clear that these guys have an excellent deal of expertise developing and commercialism repacked travel. So, building a coalition that depends on distinctive strengths of every partner really can end in the event of varied destination-focused packages and hash out special deals and price sharing with these alternative players.’’ Lizweibanzi (September, 2009) Authors like Persia and Gitelson was developed several studies and reviewed a large vary of various studies on choice attributes of travel agencies. Additionally to basic service the literature suggested: extra services and complementary services provides extra utility, one among the key factors that differentiate one agency from another.
The role of travel
agencies in tourism development may well be synthesized as follows:
• Travel agencies have an excellent power to influence and direct client demand examination to alternative industries;
• Travel agencies don’t seem to be simply intermediaries; they act like as AN interface between offer and completely different segments of demand;
• Fashionable travel agencies have many alternative forms and really complicated relationships.
“The main goal of this paper is to work out whether or not tourism activity stimulates economic process. The study indicates the most variables moving tourism activity and shows a feedback result between financial gain and tourism. Findings indicate that tourism not solely provides necessary funds to finance firms’ activities, however additionally stimulates the native firms’ productivity and creates new job opportunities that increase the country’s welfare. Variables that have necessary effects on tourism activity, like entrepreneurship and costs have additionally been thought of.” – Nissan, E., Galindo, M., & Mendez, M. (2010).
Empirical analysis shows that “tourism contains a positive impact on economic process and entrepreneurship; costs and financial gain even have vital effects on tourism.”
“On average, tourism-specialized countries grow quite others. This can be not according to the core of recent economic process theory that means that economic process is connected to sectors with sophisticated intensity and enormous scale. During this article, we tend to use applicable panel knowledge ways to check the link between tourism and economic process. In general, we tend to show that tourism could be a positive determinant of economic process each in an exceedingly broad sample of nations and in an exceedingly sample of poor countries. However, contrary to previous contributions, tourism isn’t additional relevant in tiny countries than in an exceedingly general sample.”- Sequeria, T. & Nunes, P(2010).
“There is an upsurge of literature work the link between arriving tourism enlargement and economic process with special stress on developing countries. Some countries – like Spain and European country – are often taken as samples of demonstrating such a no-hit mechanical phenomenon. This paper provides an empirical investigation of the evolution of the Spanish and Italian economies and their individual tourism sectors from the Fifties and Sixties, severally. This analysis is on paper supported the literature on demand-based growth and therefore the methodology adopted is that of the mixing, co-integration and variable sodbuster relation tests. The results show the influencing role of arriving tourist for each economy.”-Cortes-Jimenez & Pulina, M. (2010).
“This paper applies the new heterogeneous panel co-integration technique to re-investigate the long-term co-movements and causative relationships between tourism development and economic process for OECD and non-OECD countries (including those in Asia, Latin America and Sub-Sahara Africa) for the 1990–2002 amounts. On the world scale, when providing the heterogeneous country result, a co-integrated relationship between gross domestic product and tourism development is corroborated. it’s additionally determined that tourism development contains a larger impact on gross domestic product in non-OECD countries than in OECD countries, and once the variable is tourism receipts, the best impact is in Sub-Sahara African countries. In addition, the important effective rate has vital effects on economic process. Finally, within the end of the day, the panel relation take a look at shows unidirectional relation relationships from tourism development to economic process in OECD countries, bifacial relationships in non-OECD countries, however solely weak relationships in Asia. Our empirical findings have major policy implications.” Lee,C. & Chang, C. (2008).
A mega-event is often expected to act each as attractor and repellent to tourists. “Regular” tourists are often deterred for many reasons: capability limitations giving higher costs for travel, accommodation, and meals and/or shortage of obtainable rooms and seats; enlarged traffic congestion; deterrence of tourists trying to find peace and silence, etc. “There square measure several hidden prices to tourism, which might have unfavorable economic effects on the host community, usually made countries square measure higher able to benefit from tourism than poor ones. Whereas the smallest amount developed countries have the foremost pressing would like for financial gain, employment and general rise of the quality of living by suggests that of tourism, they’re least able to notice these edges.
J.Kweka (2004) opined
that tourism enlargement has substantial impact on the economy by conducive to
gross domestic product, total welfare and exports. Improvement of
infrastructure appreciably amplifies the consequences of tourism. And tourism
taxation has an unambiguously favorable impact on revenue and welfare. As least
enlargement Developing Countries (LDCs) lack adequate resources to reinforce
growth, tourism could offer as a supply of revenue to finance infrastructure
comes which will profit the economy as a full, in addition as tourists. UN, New
York State (2007) in an exceedingly study reported that People’s Republic of
Bangladesh is attempting to realize Millennium Development Goals (MDGs) for
impoverishment elevation inside 2015. It might be potential if all actors work
along at international, regional and national levels tourism is one among them.
Within the starting of People’s Republic of Bangladesh, tourism wasn’t enclosed
in trade however from 1999 it’s enclosed as a trade that represents the
importance of the tourism.
The entire item of the research is known as the population and the data is collected from the entire population only for census survey and due to the time and budget limitation, this is not possible all the time that is why sampling survey is conducted (Sequeira and Lopes, 2015). The private tour operators and travel agents (only the members of TOAB), owners/top executives from the private tour operators and travel agencies, tourist who has been already visited Ahsan Manjil, or having the bucket list to visit Ahsan Manjil in near future are considered as the population for this study.
The survey was conducted through online communication. The questionnaire form was prepared on Google Docs and forwarded to the respondents for their valuable feedbacks. Some of them have visited Ahsan Manjil multiple times, some have visited one time and some of them haven’t visited at all. Here the simple random sampling technique is conducted. The estimated sample size is 100-150.
For completing this research, I have been chosen Likert Scale. Likert’s 5 point rating scales which is ranging from Strongly Agree to Strongly Disagree. The weights have been chosen for
- Strongly Agree =5
- Agree = 4,
- Neutral = 3,
- Strongly Disagree = 2,
- Disagree = 1.
The sources of data are-
- Primary source of data
- Survey Questionnaire.
- Secondary Sources of Data
- Several reports,
- The concerned ministry,
- Published thesis,
- Books and journal,
- Daily newspapers and
- Websites etc.
Data have been collected through questionnaire through online Google doc based on primary and secondary data. Simple rating and five point Likert scale are used in this questionnaire.
The Statistical Package for Social Sciences (SPSS) was used for statistical analysis. The information set was screened and examined for incorrect data entry and missing values. The program permits me to conduct statistical analysis of the findings that given in conjunction with the out there literature.
The data had been processed and analyzed to find the result of the study. The collected data used as input by using SPSS. Then different parameters like- Percentage, frequency, mean, medium, mode, standard deviation, descriptive statistics, correlations, regression, variance has been calculated.
The Variables are divided into two parts.
- Dependent Variable
- Ahsan Manjil Growing as a Popular destination over past years
b) Independent Variable
- Available information about Ahsan Manjil
- Travel to any place after watching an ad
- Enough marketing to attract tourist
- Travel to Ahsan Manjil After watching an ad
- Effectiveness of marketing strategies
- Lack of financial resources
- Satisfactory tourism services
- Presence of Safety measures
- Achievements of marketing strategies
- Availability of special services for foreign tourists
- Tour Operator & Travel agent’s Participation In Marketing Ahsan Manjil
- More concentration on Promoting Ahsan Manjil
This study takes a quantitative to examine the role and contribution of travel agencies and tour operators in promoting an emerging tourist destination which is Ahsan Manjil. Tourist satisfaction is the main issue in tourism research. In every step, in which tourist and tourism industry are interacted should be analyzed. The overall tourist satisfaction is affected from the pre-tour services, destination services and after trip services. This study is prepared in exploratory survey research design using quantitative method. Here, questionnaire is selected to represent the mathematical data. . Following figure provides an overview of the methodology and its relationship with other elements of this thesis.
Figure 1: An Overview of the Methodology and its Relationship with Other
Elements of the Thesis.
Chapter 4 Tourism of Ahsan Manjil
Prior, Ahsan Manjil is only known to local people as a old building. It was not recognized to the foreign tourist as well as the domestic tourist as historical and prominent site. Now-a-days, it is getting recognized among the tourists. But that is not quite satisfying.
4.1 Ahsan Manjil –in a brief:
Ahsan Manjil was the official residential palace and seat of the Nawab of Dhaka. The building is situated at Kumartoli along the banks of the Buriganga River in Dhaka, Bangladesh. Construction was started in 1859 and was completed in 1872. It was constructed in the Indo-Saracenic Revival architecture. It has been designated as a national museum.
Ahsan Manzil, an architectural treasure, is a witness to many historical events of Bangladesh. From the last part of the 19th century to the initial years of Pakistan, the Muslim leadership of East Bengal emerged from this palace. The nawabs of Dhaka used to conduct their court affairs here as chief of the panchayet (village council) everyday. Many anti-Congress meetings were held here under the patronization of Nawab Ahsanullah, a staunch believer in Muslim identity. Almost all the Viceroys, Governors and Lieutenant Governors of British India who visited Dhaka spent some time at the Ahsan Manzil. Almost all political activities of Nawab Khwaja Salimullah centred round this palace. Ahsan Manzil was the cradle of the All India Muslim League. With the decline of the Nawabs of Dhaka, Ahsan Manzil also started to decline.
4.2 Transportation System
It takes 2-3 hour from airport to reach Ahsan Manzil by international tourists. It takes near about 10-11 hours to reach Ahsan Manzil from chattogram. The most popular vehicle for domestic tourists is Bus/ launch. But for international tourists, they first come to Dhaka. Then there are direct bus and Uber service towards Ahsan manjil.
Accommodation facility is well developed surrounding Ahsan Manjil area. There are lots of hotels and motels in Dhaka and a few of them are world class hotel where foreign tourist can stay. And there is also low cost hotel for people with lower income.. There are some restaurants which serve the local food basically. The most popular food is Biriyani and Chinese food. But there are no world class facilities serving fast food for international tourist.
Ahsan Manjil is a place which has limited things to offer to the tourists. But its historical dignity is more prominent than any other place of our country, lots of renowned leader of East Pakistan and British period visited this place and once upon a time this place is used as a penchayet, moreover many political event have been take place here. Moreover the structural view of this place is unique in Bangladesh which has the ability to attract both local and foreign tourist.
4.5 Problems regarding Ahsan Manjil Sea Beach
· Poor Transportation System
As most of the roads of old Dhaka is narrow it becomes difficult for the tourist to visit this place with big tourist jeep, sometimes tourist have to stuck into traffic jam which consume tourist valuable time.
· Less Development of Surrounding Attractions
Though Ahsan manjil is so attractive and has the ability to attract tourist but its surrounding is not so attractive and appealing to the tourist in accordance with the sight.
· Inadequate safety measure
Safety and security measure are not satisfactory enough for the foreign tourist. Sometime local tourist fear to visit because of the lack of proper safety measure.
There are numerous potentials for Ahsan Manjil to develop this site as a tourist spot in which travel agents and tour operator can work. The present and future prospects mention by the interviewees are listed below:
- Present potentials:
- The rare historical structure
- The remarkable history of Ahsan manjil
- Attractive, clam and quiet environment
- Unique food item beside the sight
- Future potentials:
- Developing of broad road
- Building world class hotel near the Ahsan manjil and increase of security.
Travel agency and tour operators have an vital role in encouraging a destination by creating acceptance among the tourists, as an intermediary. They link the consumers (tourists) with the ultimate product of the tourism industry which are the destination, accommodation, transport and other attraction.
The term Tour Operator is reserved for those agencies considered to be the most professional having skills, knowledge, expertise, foresight and ideas. They can be wholesalers or retailers“. Most of them grow out of successful travel agencies and specializes in planning and selling prepaid and preplanned vacations to the customer.
A travel agency is a business that sells travel related products and services to end-user customer on behalf of third party travel suppliers like airlines, hotels, cruise line etc. So they engage in marketing and delivering travel products and services from travel vendors to ultimate tourists.
Both are service based industry. In developed countries, most of the people depend on the travel agency and tour operator for their tour planning. A successful journey mostly happens with them. They prepare the tour packages including accommodation, transportation, and food for the customer.
They are such organizations in private segment that have critical part in the entire process of developing and promoting destination like Ahsan manjil. They gather information, take initiative to promote a destination and make it popular among the tourist.
Continuous development in the transport industry has given people a lot of free time which provoke them to set for the tour. The scope of travel agents and tour operator activities can be described as follows, “to advice the potential tourist about the merits of the destination and to make necessary steps to arrange the trip for the holiday destination which including booking transport, hotels, transport and other relevant services”
The retailers give the direct link between the tourists and the service industry which are airlines, transport companies, hotels, motels, rental car companies etc. They provide information about the tourism industry.
The promotion of travel agencies and tour operators is recognized by the all parts of tourism. The government also works with the collaboration with them to promote destination by creating an attractive tour packages.
A lot can be done to trigger experiences. The best use of travel agency or tour operator for a tourist who visits any country is in creating best use of time and money at its disposal. It is a supply of advertisement media for a tourist destination. Once the traveler can go back to their native lands satisfied and happy, the country can receive a lot of tourists. In result the economic and social condition of the country can improve by earning a lot of foreign currency from tourists.
Travel agency provides alternative services to the clients consistent with the traveling would like at intervals the country or outside the country. It helps within the booking of air seat, reservation, booking of sleeping room, buying of railway price tag, and arrangements of ground transportations, provide services associated with passport, visa, foreign exchange, insurance services etc.
Tourism could be a journey that depends upon the agency as a result of travel agencies provides recommendation to intending travelers on the sort of program that they’ll select for his or her vacation or business travel.
The functions of travel agency and tour operator are as follows:
- Providing travel information,
- Preparing itineraries,
- Package day and total number of tourist decision,
- Financial resources,
- Choice of accommodation and transport,
- Be aware of all timings and connections of all transport,
- Purpose of tour
- Ticketing and insurance,
- Information on destinations,
- Packaging and selling of tours,
|The Bengal Tours Ltd||AbakashParjatan Ltd||The Dhaka Travel & Tours||Bangladesh Emerald Tours|
|No Borders Tourism and Travels||Reggae Entertainment and Tourism Ltd||Golpata Eco Tours||Dream Holidays|
|Lexus Holidays||Tour Planners Ltd||Bangladesh Ecotours||Jinghua Bangla Tours & Travels Ltd|
|Beyond Adventure & Tourism||Cosmos Holiday||Green Bangladesh Tours||Contic|
|The Guide Tours Ltd||Bangladesh Travel Homes Ltd.||Silver Wave Tours Ltd.||Bangladesh Travel Homes Ltd.|
|Nijhoom Tours||CTB Limited.||Dhaka Holidays||Green Channel Tour Operators|
|Lexus Holidays||Leisure Tours & Travels Ltd.||Venus Tourism||A2z Tour|
|Sylhet Tourism||The Tiger Trail||Journey Plus||Bangla Holidays|
|Everest Tours & Travels SHORORITU TOURS||Ariyan Holidays Autarky Tours||STAR HOLIDAYS Prime Tourism Network Ltd||French Bangla Tours Tiger Tours Limited|
The total respondents were 101 in number. The demographic profiles of the respondents are shown below. Most of the respondents (about 76.2%) were in the age group of 18-25 years. The rest were in the age group of 26-40 years (about 23.8%)
Table 1: Age of the Tourist
Figure 1: Age of the Tourist
Most of the respondents were male. They are 63 in number which is 62.4%, rest are female in number 38 which is 37.6%
Table 2: Gender of Tourists
Figure 2: Gender of Tourist
Table 3: Educational Qualification
Figure 3: Educational Qualification
Table 4: Profession
Figure 4: Profession
Table 5: Monthly Average Income
Figure 5: Average Monthly Income
Frequency Distribution: Respondent Attitude on Visiting Ahsan Manjil
Have you ever Visited Ahsan manjil?
75 respondents from 101 have visited Ahsan manjil. The rest 27 people have not visited yet. The main reason could be- it is situated in a remote place from their home.
Table 6: Have you ever visited Ahsan manjil?
When have you visited ahsan manjil?
This question was asked to the respondents to know the visiting time of them to Ahsan manjil. Most of the respondents have visited Ahsan manjil within past 1 year, majority of them visited more than 1 year ago. Rest is little in numbers who have visited recently.
Table 7: When have you visited Ahsan manjil?
What is the reason behind Traveling to Ahsan manjil?
Among 101 respondents, 77 people have gone to Ahsan manjil. Among them, 26 people have gone for recreation with family, 51 have gone with their friends. Besides, none have gone there for their business trip.
Table 8: What is the reason behind Traveling to Ahsan manjil?
Duration of Visit:
As, 24 respondents out of 101 respondents have not gone to Ahsan Manjil yet. So, here we will count of 77 people’s duration of visit in Ahsan Manjil.
How did you know about Ahsan Manjil?
The further question to the respondents was, “how they knew about Ahsan Manjil?” They know mostly from their talking to friends and family, later from the online promotion. There is less marketing promotion about Ahsan Manjil in Online media. There are online promotions about overall tourist destination of Bangladesh, but Ahsan Manjil is neglected by the promoters.
Table 9: How did you know about Ahsan Manjil?
Mostly what types of Tourists are visit in Ahsan Manjil?
Table 10: Mostly what types of Tourists are visit in Ahsan Manjil?
6.2 Frequency Distribution: The Role & contribution of Travel Agent & Tour Operators in Promoting Ahsan Manjil
Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?
Table 12: Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?
Figure 12: Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?
Availability of information about Ahsan Manjil in internet or local media?
Table 13: Availability of information about Ahsan Manjil in internet or local media?
Figure 13: Availability of information about Ahsan Manjil in internet or local media?
Do you to travel to any place after seeing an ad?
Enough marketing to attract local and international tourist
Table 15: Enough marketing to attract local and international tourist
Figure 15: Enough marketing to attract local and international tourist
Do you want to travel to any emerging tourism destination like Ahsan manjil if you see an ad about it?
Table 16: Do you want to travel to any emerging tourism destination like Ahsan Manjil if you see an ad about it?
Figure 16: Do you want to travel to any emerging tourism destination like Ahsan manjil if you see an ad about it?
Effectiveness of marketing strategies that tour operators use for marketing and promotion of Ahsan manjil.
Table 17: Effectiveness of marketing strategies that tour operators use for marketing and promotion of Ahsan manjil.
Figure 17: Effectiveness of marketing strategies that tour operators use for marketing and promotion of Ahsan manjil.
Lack of financial resources and qualified stuff, poor infrastructure and insufficient promotion are the barriers to the development of Ahsan manjil.
Table 18: Lack of financial resources and qualified stuff, poor infrastructure and insufficient promotion are the barriers to the development of Ahsan manjil.
Figure 18: Lack of financial resources and qualified stuff, poor infrastructure and insufficient promotion are the barriers to the development of Ahsan Manjil.
Do you find the tourism services (Accommodation, transportation, food) satisfactory?
Table 19: Do you find the tourism services (Accommodation, transportation, food) satisfactory?
Figure 19: Do you find the tourism services (Accommodation, transportation, food) satisfactory?
Presence of Safety measures are enough for tourists?
Table 20: Presence of Safety measures are enough for tourists?
Figure 20: Presence of Safety measures at for tourists?
The achievements of marketing strategies that tour operators & travel agents use for promoting of Ahsan manjil Tourism goods are standard good?
Table 21: The achievements of marketing strategies that tour operators & travel agents use for promoting of Ahsan manjil Tourism goods are standard good?
Figure 21: The achievements of marketing strategies that tour operators & travel agents use for promoting of Ahsan Manjil Tourism goods are standard good?
Anything special services for foreign tourists are available?
Table 22: Anything special services for foreign tourists are available?
Figure 22: Anything special services for foreign tourists are available?
Tour Operator & Travel agent’s Participation In Marketing Ahsan Manjil is satisfactory.
Table 23: Tour Operator & Travel agent’s Participation in Marketing Ahsan Manjil is satisfactory.
Figure 23: Tour Operator & Travel agent’s Participation in Marketing Ahsan manjil is satisfactory.
The more concentration on Promoting Ahsan manjil is needed?
Table 24: The more concentration on Promoting Ahsan Manjil is needed?
Figure 24: The more concentration on Promoting Ahsan manjil is needed?
|Descriptive Statistics for Role and Contribution of Travel Agents & Tour Operators in Promoting Ahsan Manjil|
|Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?||101||1.00||5.00||3.5842||.11104||1.11595||1.245|
|Availability of information about Ahsan Manjil in internet or local media?||101||1.00||5.00||2.9604||.11251||1.13067||1.278|
|Do you to travel to any place after seeing an ad?||101||1.00||5.00||3.1188||.11106||1.11613||1.246|
|Enough marketing to attract local and international tourist||101||1.00||5.00||2.4158||.10461||1.05135||1.105|
|Do you want to travel to any emerging tourism destination like Ahsan Manjil if you see an ad about it?||101||1.00||5.00||3.7030||.10297||1.03484||1.071|
|Effectiveness of marketing strategies that tour operators use for marketing and promotion of Ahsan Manjil.||101||1.00||5.00||3.1683||.11610||1.16678||1.361|
|Lack of financial resources and qualified stuff, poor infrastructure and insufficient promotion are the barriers to the development of Ahsan Manjil.||101||1.00||5.00||4.0792||.11141||1.11967||1.254|
|Do you find the tourism services (Accommodation, transportation, food) satisfactory?||101||1.00||5.00||2.9307||.09976||1.00257||1.005|
|Presence of Safety measures at Ahsan Manjil are enough for the tourists?||101||1.00||5.00||2.6634||.11963||1.20231||1.446|
|The achievements of marketing strategies that tour operators & travel agents use for promoting of Ahsan Manjil Tourism goods are standard good?||101||1.00||5.00||2.6832||.10043||1.00926||1.019|
|Anything special services for foreign tourists are available?||101||1.00||5.00||2.4554||.11038||1.10928||1.230|
|Tour Operator & Travel agent’s Participation In Marketing Ahsan Manjil is satisfactory.||101||1.00||5.00||2.7129||.11021||1.10758||1.227|
|The more concentration on Promoting Ahsan Manjil is needed?||101||1.00||5.00||4.3366||.11369||1.14260||1.306|
|Valid N (listwise)||101|
Cronbach’s alpha is most widely used method. Its value varies from 0 to 1 but satisfactory value is required to be >0.7 for the scale to be reliable (Malhotra, 2002; Cronbach, 1951). Here, Cronbach’s alpha scale is used as a measure of reliability.
|Cronbach’s Alpha||N of Items|
Correlations Demographic Data & Respondent of Tourist towards Ahsan Manjil & Role and contribution of Travel Agent and Tour Operator:
|Demographic||Respondent Attitude Towards Kuakata||Role and Contribution of Travel Agent and Tour Operator|
|Sig (2 tailed)||.352||.813|
|Respondent Attitude Towards Kuakata||Pearson Correlation||-.108||1||.190|
|Sig (2 tailed)||.352||.098|
|Role of Travel Agent and Tour Operator||Pearson Correlation||.024||.190||1|
Here, the correlation between Demographic
data and Respondent Attitude towards Ahsan
Manjil is -.108 which is negative. So, it can be said, age, gender,
income cannot influence tourist to go to Ahsan Manjil. The correlation of Demographic Data and Role and
contribution of Travel Agent and Tour Operator is .024 which is positive. Then,
correlation between Respondent Attitude towards Ahsan Manjil and Role of Travel Agent and Tour Operator in
Promoting Ahsan Manjil is .190
which is also positive.
|Model||R||R Square||Adjusted R Square||Std. Error of the Estimate||Change Statistics|
|R Square Change||F Change||df1||df2||Sig. F Change|
In this table, a strong correlation (R= .624 or 62%) is found between Does Ahsan Manjil is growing as a popular destination over past years comparing to other Tourism destination of Bangladesh and independent variables. The R2= .39 that means predictors can explain 39% of the Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh? Here adjusted R2 (.31) that suggests adding each of the independent variables after the first independent variable, makes a 31% contribution in explaining the variation in perception and the Sig. F change (.000) is significant at 99% that is very satisfactory to prove the model is very fit.
|Model||Sum of Squares||df||Mean Square||F||Sig.|
In this ANOVA table, we analyze the variance of the variables loaded in the model to examine if there is any relationship exists between the dependent variable- Does Ahsan Manjil is growing as a popular destination over past years comparing to other Tourism destination of Bangladesh?
The significance level of the F value determines the goodness of fit of the model. Typically, if “Sig” >0.05, we conclude that the model could not fit the data. If Sig is less than .01 then, the model is significant at 99% level. In this study, we can see that Sig .000 that is < .01; so we can conclude that the model is significant at 99% and we can accept the model.
|Model||Unstandardized Coefficients||Standardized Coefficients||t||Sig.|
|Availability of information about Ahsan Manjil in internet or local media?||.242||.100||.245||2.426||.017|
|Do you want to travel to any place after seeing an ad?||-.058||.101||-.058||-.578||.565|
|Enough marketing to attract local and international tourist||-.044||.129||-.041||-.340||.735|
|Do you want to travel to any emerging tourism destination like Ahsan Manjil if you see an ad about it?||.327||.117||.304||2.802||.006|
|Effectiveness of marketing strategies that tour operators use for marketing and promotion of Ahsan Manjil.||.018||.101||.018||.173||.863|
|Lack of financial resources and qualified stuff, poor infrastructure, and insufficient promotion are the barriers to the development of Ahsan Manjil.||.189||.107||.190||1.773||.080|
|Do you find the tourism services (Accommodation, transportation, food) satisfactory?||.133||.119||.120||1.122||.265|
|Presence of Safety measures at sea beach are enough for the tourists?||-.174||.119||-.188||-1.465||.147|
|The achievements of marketing strategies that tour operators & travel agents use for promoting of Ahsan Manjil Tourism goods are standard good?||.191||.142||.172||1.338||.184|
|Anything special services for foreign tourists are available?||.175||.120||.174||1.462||.147|
|Tour Operator & Travel agent’s Participation In Marketing Ahsan Manjil is satisfactory.||.555||.103||.055||.540||.590|
|The more concentration on Promoting Ahsan Manjil is needed?||-.124||.103||-.127||-1.202||.233|
|a. Dependent Variable: Does Ahsan Manjil is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?|
The role and contribution of Travel agencies and tour operators in
promoting an emerging tourist destination: A study on Ahsan Manjil (Y) = .636+ .242 *Available information about Kuakata+
-.058 *Travel to any place after seeing an ad+-.044 *Enough marketing to
attract tourist+.327 *Travel to Kuakata After seeing an ad+.018 *Effectiveness
of marketing strategies +.189 *Lack of financial resources+.133 *Satisfactory tourism
services +-.174 *Presence of Safety measures+.191 *Achievements
of marketing strategies+.175 *Availability of special services for foreign
tourists+.555 *Tour Operator &
Travel agent’s Participation In Marketing Kuakata+.124 *More
concentration on Promoting Kuakata.
Chapter 8 Discussion
Among the mean
score of respondent attitude towards visiting Kuakata, visiting Kuakata has the
lowest mean, which means people of our country has less interest in visiting
Kuakata. Then, mean of role and contribution of travel agents and tour
operators- the lowest mean in – Enough marketing to attract tourist (local and
international). So, it clearly means, tourist found less marketing in promoting
Kuakata compared to other tourism destination in Bangladesh.
There were some promoting by non-public organizations have endowed cash in this
regions and doing building and
tour operative business in Bangladesh
Parjatan Corporation; a government statutory board underneath the ministry of Civil Aviation of Bangladesh is functioning to market the business of Bangladesh. It’s attempting to draw in
tourists to completely different
business destinations by TV ads, net promoting then on. But, this organization is
doing nothing special for Kuakata. Then the correlation between the demographic data and respondent
attitude is negative. Based on the results, it can be said that visiting
Kuakata does not depend on the age, gender, occupation of the respondents. The
reason could be the distance and the location of Kuakata sea beach. It takes
more money, energy and time to go there. Over the times, Kuakata is growing as
a popular destination compared to other tourism destination. There is available
information about Kuakata in internet. Promotion in online media helps tourist
to take decision to travel any destination. Marketing Strategies that tour
operators use for marketing and promotion is not very much effective. Lack of financial
resources and qualified stuff, poor infrastructure, and
insufficient promotion are the barriers to the development of Kuakata. Tourism
services in Kuakata have to be improvised as the satisfactory level regarding
accommodation, transportation and food is not high. Moreover, tourists are
mostly disagreeing about the presence
of Safety measures at sea-beach (available information, lifesaving materials,
and emergency services. There is lack of special services for
foreign tourists are not available. Tour operators’ participation in marketing
Kuakata is not satisfactory. That is why; more concentration on promoting
Kuakata is needed.
Bangladesh is a developing country and it has a lot to give to the tourist. Kuakata is enriched with the unique characteristics of seeing the sunset and sunrise from the beach. This tourism destination is not getting that much tourist attention. Travel agents and tour operators can do a lot to attract the tourist by effective promotion. The goal of this research is to find the way of promoting this emerging destination and find out the role and contribution of travel agents and tour operators. After this research, it is much needed to give some proposals to develop the effective promotion of Kuakata and increase involvement of travel agents and tour operator.
Government should take necessary steps to highlight Kuakata to the inbound and outbound tourists by taking some suitable campaign as this place is still uncovered and unknown to them. It can include electronic media.
Still there’s not any own web site for Kuakata by touristy board of People’s Republic of Bangladesh. The data concerning Kuakata is alongside others attractions of People’s Republic of Bangladesh Parjatan Corporation (Govt. touristy organization) web site that lacks details data concerning Kuakata and correct up-to-date data concerning what’s occurring there. Some data is on the market in another websites and journal that don’t seem to be reliable and not updated properly because of lack of specialists and skills.
There is not any simple transportation to Kuakata UN agency needs to travel there from long distances. The best mode of travel will be boat and bus. So, the govt. ought to launch smart quality boat thereto space. Bus services don’t seem to be therefore smart. It will be developed as Cox’s bazar route. There ought to have differing types of buses supported the necessity and demand of tourists.
Travel agents and tour operators can make some attractive package of visiting Kuakata along with the nearest other tourist destination. They can distribute leaflets; arrange campaign to promote this place.
For drawing the attention of the tourist- attractive historical and natural spots should be developed with all sorts of excellent infrastructure facilities in order to offer the quality tourists major lavish services of international standard.
traveller center of a country has some specialty &
Kuakata isn’t exceptional from
this characteristics. It’s one in all the rarest places that has
the distinctive fantastic thing about giving the total read of
the rising and setting of sun within
the water of the Bay of geographic
region in a very calm atmosphere. That maybe makes Kuakata one in all the world’s distinctive beaches. The long and wide
beach at Kuakata incorporates a
typical natural setting. This sandy beach has light slopes into the Bay of geographic region and bathing there’s as pleasant as is walking or diving. Kuakata is actually a virgin beach-a sanctuary
for migratory winter birds, a series of coconut trees, sandy beach of blue Bay,
a feast for the attention. Forest,
boats plying within the Bay of geographic region with colorful sails, fishing, high cliffs, surf riding waves each thing
here touches every visitor’s heart. The distinctive
customs and costumes of the ‘Rakhaine’ social
group families and Buddhist Temple of regarding hundred years recent
indicate the traditional
tradition and cultural heritage, that
are objects of nice pleasure Kuakata is that the place of journey of the Hindus and Buddhist
communities. Uncounted devotees
arrive here at the competition of
‘Rush Purnima’ and ‘Maghi Purnima’. On these 2 days they take holy tub
and ancient fairs are command here. Of these
further offers to bird’s-eye beauty create the beach additional enticing to the guests.
One ought to stopover Kuakata and see the stunning elegance of Bangladesh.
- Ali, MM & Chowdhury, S, ‘Tourism in Bangladesh, Business Review’, A Journal of Business Administration, Khulna University, Vol.6, No.1&2, January-December, 2000
- Business Research Methods. Written by William Zikmund. Eight editon.
- IATA (2011), BSP Manual For Agents, Ref. No. 9215-11, Montreal-Geneva.
- Islam, SMN 2009, “Tourism Marketing in developing Countries- A study of Bangladesh” Understanding Places – An interdisciplinary PhD research conference, Westminster Business School, University of Westminster, London, UK , July 6th 2009
- Mamun (2012), Dekhun Samudra, Muztafiz, Dhaka
- Sabre Guideline book. Published by Sabre.
- World Journal of Social Sciences Vol. 3. No. 6. November 2013 Issue. Pp. 45 – 57
- Hossain, M. B. (2013). Tourism destination marketing: Case Study – Kuakata Sea Beach, Bangladesh, Degree Programme in Tourism Thesis, Centria University of Applied Sciences, Finland.
- Kuakata. (n.d.).Retrieved August 1, 2018, from Wikipedia: https://en.wikipedia.org/wiki/Kuakata.
- Marketing in Bangladesh, Master Thesis, Norwegian School of Hotel Management. Sarker, M. A. H., Aimin, W., & Begum, S. (2012)
- Tourism Development in Bangladesh-An Empirical Study”, Journal of Business Studies
- World Travel and Tourism Council (WTTC), Bangladesh, 2010. available at: www.wttc.org
- Tourism Development in Bangladesh-An Empirical Study”, Journal of Business Studies
- Tourist Attractions in Bangladesh- Bangladesh National Tourism Organization on Kuakata.
- QUESTIONNAIRE ON
“The role and contribution of Travel agencies and tour operators in promoting an emerging tourist destination: A study on Kuakata Sea beach’’
This study likes to draw your thoughtful attention on the Research “The role and contribution of Travel agencies and tour operators in promoting an emerging tourist destination: A study on Kuakata Sea beach”. This questionnaire is a vital part of that research. Therefore your kind participation would complete the questionnaire and create further opportunity to do research in this area.
Section 1: Demographic Data
For following each demographic question, please give one answer that is the most appropriate for you.
a) 18-25 Year b) 26-40
Q.3 Educational Qualification:
a) SSC b) HSC
c) Graduation d) Post-graduation
- Service Holder,
Q.5Your monthly income:
- Under 10,000
- Over 40,000
Section 2: Respondent attitude on Visiting Kuakata
Q.1 Have you ever visited Kuakata?
a) Yes b) No
Q.2 When have you Visited Kuakata?
a) Recently b) within past one year c) more than 1 year ago
Q.3What was the reason behind Travelling?
a) Recreation with Family
b) Business Trip
c) Friend’s Trip
Q.4 Duration of Visit
a) 1 day
b) 2-3 days
c) More than 3 days
5) How did you know about Kuakata?
c) Online promotion
6) Mostly what types of tourist are coming?
a) From close cities
b) From all over the country
c) From Foreign country
Section-3: Role & Contribution of Travel agent and Tour Operator in Promoting Kuakata
Through these questions, this study hopes to analyze the current situation, which will further facilitate the development of Kuakata. This section tries to find out your opinion about the way you perceive the following questions. Please provide the appropriate answer of each of the question.
|Questions||Strongly Disagree||Disagree||Neutral||Agree||Strongly Agree|
|1) Does Kuakata is growing as a Popular destination over past years comparing to other Tourism destination of Bangladesh?||1||2||3||4||5|
|2) Availability of information about Kuakata in internet or local media?||1||2||3||4||5|
|3) Do you to travel to any place after seeing an ad?||1||2||3||4||5|
|4) Enough marketing to attract local and international tourist||1||2||3||4||5|
|5) Do you want to travel to any emerging tourism destination like Kuakata if you see an ad about it?||1||2||3||4||5|
|6) Effectiveness of marketing strategies that tour operators use for marketing and promotion of Kuakata.||1||2||3||4||5|
|7) Lack of financial resources and qualified stuff, poor infrastructure and insufficient promotion are the barriers to the development of Kuakata.||1||2||3||4||5|
|8) Do you find the tourism services (Accommodation, transportation, food) satisfactory?||1||2||3||4||5|
|9) Presence of Safety measures at sea beach are enough for the tourists?||1||2||3||4||5|
|10) Do the achievements of marketing strategies that tour operators & travel agents use for promoting of Kuakata Tourism products are standard good?||1||2||3||4||5|
|11) Anything special services for foreign tourists are available?||1||2||3||4||5|
|12) Tour Operator & Travel agent’s Participation In Marketing Kuakata is satisfactory.||1||2||3||4||5|
|13) The more concentration on Promoting Kuakata is needed?||1||2||3||4||5|